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Saturday, October 10, 2026
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TikTok Offers Viewers Power to Reduce AI-Generated Content in Their Feeds

Users will soon have a new feature that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This move comes as the service disclosed that it now features over 1 thousand million AI-generated clips.

Testing and Rollout

This change is in a pilot phase over the coming weeks before a widespread launch. This development coincides with a rise in AI content, spurred by new AI video creators.

AI Content on Other Platforms

Recent reports that almost a tenth of the quickest rising content creators on another major platform primarily display content made by AI. A large amount of this material is deemed low-quality AI content, a phrase for substandard, mass-produced content that is often illogical or dreamlike.

Based on user feedback that a lot of users like content produced via AI tools, including digital art to informative clips, and we intend to offer the community the power to adjust the amount of that, according to their own preferences,” said a platform representative.

AI on the Platform

The service announced that there are presently over a billion videos on its network identified as artificially created. Overall, over 100 mn pieces of content are submitted to the platform every day, making clips made by AI a minor part of its overall inventory.

How to Adjust Settings

Users will be in a position to limit or boost the volume of AI content they watch by accessing the “manage topic” setting in the platform and choosing AI-made media. Other topics that can already be adjusted under the setting encompass news, style, beauty, and dance.

Content Labeling and Policies

Its rules mandate content makers to label lifelike artificially created content, and it forbids harmful deepfakes of celebrities or emergencies. Any realistic AI video that is unmarked can be deleted under its community policies.

In addition, the service will henceforth attach an AI-generated watermark to content produced via its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to stop users from trying to bypass the tagging system.

Educational Initiatives

The platform is also establishing a $2 million AI literacy fund for professionals and institutions to develop informative material about ethical AI use. This initiative will support non-profit groups specializing in educating computer science.

Moderation Strategy

The platform has supported its content review process, following debate over proposals to cut jobs for hundreds of review team members in Britain. It is expected to reduce hundreds of positions in its content moderation team in its British office, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.

A senior executive explained that staff-based oversight would continue to be important, but AI can shield workers by filtering out the most graphic content before it gets reviewed by humans. TikTok reported a notable drop in disturbing and violent content handled by human moderators over the past year due to intervention by its AI tools.

It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”
GW
Written by

George Watkins

A seasoned gambling analyst with over a decade of experience in slot machine mechanics and casino strategy development.

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